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The Secrets to Attracting Ideal Customers

2 days ago

You put together the business plan, signed the lease, designed an informative website and…*crickets*.  It can be pretty discouraging when you put in the effort, but you’re not attra...

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Case Study: The Write Way

Oct 10

Item: WideBody® Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range of se...

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Case Study: Good Deeds for Kids in Need

Oct 03

Item: Landscape Mesh Tote Purpose: Fundraising Gala gift bag Audience: Kids in Need Foundation supporters The Kids in Need Foundation Gala is one of the organization’s largest fundraising eve...

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8 Paw-some Promotional Products for Dogs and Dog Lovers

Sep 26

Whether you work with animals or want to show that your business is pet-friendly, there are plenty of products that will win over every dog breed! Here are 8 of our favorite pet products.   Col...

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Case Study: The Write Stuff

Sep 19

Description: Rumba PenIndustry: AutomotiveWhat it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country.How it was distributed: Pens were ...

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Case Study: Success on Campus

Sep 11

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most st...

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Case Study: Lunchtime Loot

Sep 04

A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company chose ...

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Why You Need Promotional Products

Aug 28

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

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Case Study: A Cheese-y Promotion

Aug 20

Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo FolderPersonalization: Restaura...

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5 Healthy Tips for Business Trips

Aug 13

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...

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Case Study: Where Has Your Pen Been?

Aug 06

  Products Javalina Splash® Pen   Industry Technology   Application Contest   An internet company created a branded website for a promotion called “Where has yo...

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Case Study: A Spoon-taneous Promotion

Jul 30

Description: Spoon MugIndustry: AdvertisingWhat it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers.How it was distributed: The spoon mugs were fi...

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Case Study: Financial Industry

Jul 22

  Products Javalina® Classic Pen   Industry Financial   Application Direct Mail   A local bank wanted to increase awareness of its low mortgage rates and decided to d...

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Case Study: It Takes a Village

Jul 15

Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more di...

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5 Invaluable Marketing Books to Help Grow Your Brand

Jul 08

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

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6 Retro Products That Are a Blast From the Past

Jul 01

No matter what decade you think of when you think of “retro products”, you can bet there’s a customizable product perfect for your next event. Using nostalgia to promote your busines...

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You Need More Cowbell

Jun 23

Description: Cowbell Industry: Sporting Events, Athletics What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They chose ...

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Business Travel: How COVID-19 Changes Everything

Jun 16

“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the number ...

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How to Juggle Work and Life Balance Like a Boss

Jun 09

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...

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Case Study: A

Jun 02

Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give out a...

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Case Study: Guess the Flavor Lip Balm

May 26

    Guess the Flavor Lip Balm   Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve  Goal of Promotion Generating positive reinforce...

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Case Study: Computer Repair At Your Fuzzy Fingertips

May 19

A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when th...

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Case Study: Too Hot to Jot

May 11

Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consistent....

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Case Study: A Not-So-Silly Idea

May 04

An insurance company signed up to be the “hydration” sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun-fi...

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Must-Have Promotional Products for the Real Estate Industry

Apr 27

Real estate promotional products are a memorable way to stay top of mind with your clients by promoting your brand, while also giving something back to your clients. Whether it’s part of a direc...

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Generation Z vs. Millennials: What’s the Difference?

Apr 20

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...

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Case Study: Zip It Up

Apr 13

Description: Hit Sports Pack with Front ZipperIndustry: Broadcast Media/TelecommunicationWhat it was purchased for: A cellular provider needed giveaways for an event at a major university.How it...

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Case Study: Life of the Mardi

Apr 06

 Market: HospitalityObjective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. The...

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Case Study: Fewer Tricks and More Treats: Halloween Safety Lanyard

Mar 29

Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Case H...

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11 Promo Products for an Active Lifestyle

Mar 22

Take your corporate match to the next level! From team building sporting events to company-wide marathons, your customized products guarantee you beat the competition. Below is a list of 11 sports-mi...

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Branding 101: Let’s Talk Logos

Mar 15

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

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10 Must-Have Tech Products and Accessories

Mar 08

If you want to give your brand a modern and fresh new identity try throwing some cutting-edge tech gadgets into your marketing mix. The wave of wireless charging options, portable speakers, and wearab...

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5 Simple Tips to Organize and Run Effective Meetings

Feb 29

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are in...

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6 Promotional Products to Fit Your Budget

Feb 22

Branding: it’s something that every company needs but there can be a common misconception that you need a large budget to get started. That’s not the case! Branding and promoting your comp...

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Case Study: Bringing Back the Fanny Pack

Feb 15

Market: EntertainmentProduct Use: Gift With PurchasePromotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The wais...

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How One Hour Can Determine Your Success

Feb 07

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...

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Drive Traffic with These 6 Trade Show Ideas

Jan 31

Tradeshows are important opportunities for your company to reach out to customers and prospects face-to-face and make lasting impressions. Make sure you’re prepared with the proper supplies to e...

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A Lunch That Packs a Punch

Jan 24

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the ho...

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Know Your Shades: 4 Types of Iconic Sunglasses

Jan 17

“The future’s so bright, I gotta wear shades.” - Timbuk 3Sunglasses have been and always will be one of the most popular promotional products. Why? Because practically everyone wears...

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Game On: 10 Promo Product Games We Love!

Jan 09

From traditional favorites to new and trendy games, you can put your brand at the center of the fun whether it is at a tailgate, a special party or event, or just around the office.  Bean Bag To...

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7 Ways to Take Advantage of Your Lunch Break

Jan 02

Taking a lunch break is important. It’s a time when you can step away from your computer and have a little “me” time. Your lunch break should be a time when you can unplug and stop t...

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Customer Experience + Branding: The Relationship Goals of Marketing

Dec 26, 2019

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...

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3 Simple Ways to Boost Your Mood Right Now

Dec 19, 2019

Do you ever get a case of the Mondays…on a Thursday? We all get down sometimes, but that doesn’t mean we need to stay there. Whether someone said something that upset you, you’re st...

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Corporate Social Responsibility and the Beauty of Giving Back

Dec 12, 2019

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it?But it doesn&rs...

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10 Perfect Holiday Promotional Products

Dec 04, 2019

If you haven’t heard, ‘tis the season to be jolly! Fortunately, ‘tis also the season to get your brand some serious face time with your customers via some really cool holiday-themed ...

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Your Customers Won't Want to Remove These Promotional Products From Their Desks

Nov 27, 2019

At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a coupl...

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7 Promotional Products For Those On the Go

Nov 20, 2019

According to a 2016 AAA Foundation report, American drivers spend an average of more than 17,600 minutes behind the wheel each year. Now, imagine that someone is looking at products with your logo for...

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5 Festive Promotional Products for Holiday Parties

Nov 13, 2019

The holidays can get pretty hectic, so it’s always nice to receive some wise advice to help you through the celebrations. Our first piece of advice is to use mistletoe strategically. Your partne...

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Case Study: Beach Balls? Bingo!

Nov 06, 2019

Description: Beach Ball Industry: Tourism What it was purchased for: The customer was looking for a low-cost, family-friendly summer giveaway item to promote their city's summer tourism program in t...

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Case Study: Keep Warm Buddy Set

Oct 30, 2019

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. They ch...

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6 Helpful Tips to Address Unhappy Customers

Oct 22, 2019

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address.  Responding to unhappy customers seems like a chore. It can be overwhe...

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Case Study: Recycle, Reuse, Read a Book!

Oct 15, 2019

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the students ...

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Case Study: Save the Date, Save the Day

Oct 08, 2019

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived value...

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Perk up Your Promotions With These 6 Coffee Products

Sep 30, 2019

Coffee enthusiasts will love these promotional products that look like they’re straight from the coffee shop! Millions of people drink coffee and tea every day, even multiple times a day which m...

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Case Study: It’s a Date!

Sep 23, 2019

Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item that w...

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Case Study: Attract New Customers

Sep 16, 2019

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club a...

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Top 8 Promotional Products for Real Estate Professionals

Sep 09, 2019

If you work in real estate, you know that your field generates billions of dollars in revenue per year in residential, commercial and industrial sectors. And you could pocket a good amount of that yie...

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Graphic Design Terms Everyone Should Know

Sep 02, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can save...

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Case Study: Raise Your Glass!

Aug 25, 2019

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their ta...

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7 Ways to Instantly Make Your Website More User-Friendly

Aug 18, 2019

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

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7 Retro Products That Will Turn Back Time

Aug 11, 2019

Do you ever have that moment when you look at something and you get an overwhelming surge of nostalgia? Everyone loves a good throwback, especially when it's a cool, vintage product. Below are seven r...

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Case Study: Employee Appreciation Gift

Aug 04, 2019

A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. They c...

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Case Study: Stick to the Schedule

Jul 28, 2019

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distribut...

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Case Study: Raise Your Glass

Jul 21, 2019

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter’s accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jet...

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6 Things You're Missing out on by Not Using Promotional Products

Jul 14, 2019

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

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6 Promotional Products That Put Safety First

Jul 06, 2019

Whether it’s on a construction site, warehouse, or a laboratory, it’s always important to help your workers stay safe. Encourage your employees to make safe choices all year long with thes...

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8 Promo Products That Will Kick Start Your Goals

Jun 01, 2019

We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physical...

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Case Study: Keeping Colds at Bay, One Spritz at a Time

May 24, 2019

  Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of C...

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The Best Promotional Products for Sports Fanatics

May 17, 2019

With football season right around the corner, people are gearing up to support their favorite teams.  Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love we...

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8 Dental Products That Will Make You Smile

May 10, 2019

Promotional products are great for handing out after patient visits, at conferences and events, or to have available in your reception area. Here are our 8 favorite dental promotional products that he...

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Case Study: A New Way to Do Cross-Promotions

May 03, 2019

  Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch  Goal of Promotion: Promoting Store Sales Description o...

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8 Elegant & Engravable Promotional Products

Apr 26, 2019

The promotional products industry has become so successful for one reason: people like free stuff. It’s true! So, how do you know which of the millions of products you want to be associated with...

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16 Ways Color Affects Your Branding and Marketing

Apr 19, 2019

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

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5 Promotional Products for School That Are 2 Cool 2-B 4-Got-N

Apr 11, 2019

Each school year, millions of students hit the books, shoot some hoops, and work hard to bring home that golden 4.0 GPA. Sometimes, the best way to promote your brand is by supporting the students in ...

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Case Study: Sharper Students

Apr 04, 2019

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advoca...

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10 Tweetable Quotes for Motivation

Mar 28, 2019

People love quotes. That’s probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company’s account. How...

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Case Study: Improve Sales and Traffic

Mar 21, 2019

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their need...

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6 Promotional Products That Put the “Fun” in Fundraiser

Mar 14, 2019

Promotional products can help your fundraising event get donors in the giving spirit and maximize the amount of money you raise for charity. These 6 products for fundraisers show off your charitable c...

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5 Military Themed Promotional Products

Mar 06, 2019

We’ve got camouflage. We’ve got utility. We’ve got plenty of “olive drab” to go around. If you are looking for products that appeal to military personnel and their famili...

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Case Study: Happy to Hang Around

Feb 27, 2019

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appoint...

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25 Insane Facts About Promotional Products

Feb 20, 2019

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...

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6 Budget-Friendly Products to Drive High-End Sales

Feb 13, 2019

Are you looking for a marketing campaign that is not only successful but budget-friendly? Good news! You don’t have to break the bank to find promotional products that get the job done and leave...

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Why You Should Be Having More Fun at Work

Feb 06, 2019

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

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Case Study: Charity Fundraiser

Jan 29, 2019

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions to ...

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Case Study: A Hole in One Promotion

Jan 22, 2019

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants received ...

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5 Ways to Be Healthier in 2 Minutes or Less

Jun 29, 2019

Most people would agree that improving their health is important to them. But when it comes to making big life changes to accommodate a healthier lifestyle, who has the time? While we may not always b...

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7 Camping Promotional Products for the Great Outdoors

Jun 22, 2019

  Whether you’re looking to relax and recharge or seeking adventure, getting out into nature provides everyone some peace and quiet from our regular lives. Help your customers enjoy the gr...

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4 Ways to Improve Communication

Jun 15, 2019

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

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10 Luxurious Products for Your VIP Customers

Jun 08, 2019

Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don’t, just haven't gotten a chance to experience it for free. So, what b...

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